Smarter content and an AI that remembers

Content that learns from you

The biggest update since 2.0. Over the past two weeks, we’ve made the suggestions more relevant, removed friction in the flow, and expanded the chat you use to create posts.

The suggestion flow remembers what you said no to

Previously, a suggestion you had rejected could show up again, and brand-misfit suggestions could also come back. Now:

• Rejected suggestions do not come back in the same form

• If you mark a suggestion as "wrong for the brand," it won’t be suggested again

• Deleted products are not used in new suggestions

• Suggestions now enter the queue more evenly, no more 2-posts-then-wait-3-minutes

Captions tailored to each platform

Captions are now written for each individual platform instead of the same text being copied everywhere:

• Platform rules you set in settings are respected

• Max 5 hashtags on Instagram

• Text length is adapted to X, Bluesky and Pinterest limits

• B2B brands get a B2B tone, not B2C

Nucleus with Brand DNA and tools

Nucleus, the chat where you set up and fine-tune your brand, has been upgraded:

• Clearer personality and more tools

• You can pull in stock images and videos right in the conversation

• Brand DNA preview is stable and no longer crashes the chat

Smarter create-post chat

When you create posts from scratch in the chat, it now has access to the same tools that previously lived in the dashboard, and better understands the context of the conversation:

• It knows which tools it has and how to use them

• It can answer questions about the post you’re working on

• It fetches your logo when you ask for it

• The conversation no longer follows you from page to page; each chat stands on its own

Smaller, but useful

• Choose brand colors with a pipette/eyedropper instead of typing a hex code

• Suggestion preview on desktop, not just mobile

• Change the time on suggestions directly in the flow, not just the date

• Clearer "Approve" flow with validation before a post is sent for publishing, so you don’t publish something unintentionally

• Calendar dots show the full lifecycle of a post

• Setup guide that requests missing data if we’re missing something we need