@techreport{bekken2026taste,
  author      = {Bekken, Benjamin Andersen and Haugå, Trond and Græsberg, Håkon},
  title       = {The Taste Layer: Why AI Is Winning the Attention War, and How Taste Becomes a Product},
  institution = {Native Research, Native AS},
  address     = {Oslo, Norway},
  year        = {2026},
  month       = {aug},
  day         = {11},
  url         = {https://native.no/research/the-taste-layer},
  note        = {Native Research working paper. Observational analysis; the paper reports no independent audit or external peer review.}
}