Nucleus
Alt Native knows whether your brand belongs here.
How to use Brand
Brand is the place where everything Native knows about your company lives. Tone, colors, products, people, target audience. All of it, in one place.
The better Brand is filled out, the better the content Native creates for you becomes. It’s that simple.
Getting started
When you register the company, Native automatically fills out the brand based on your website. You don’t need to do anything to get started. But it’s worth 15 minutes to review and correct.
Here’s the order we recommend:
Tone of voice. Read the description Native has created. Does it match how you actually speak? Are you more casual, stricter, more humorous, or more professional than what it says? Adjust.
Products and services. Is anything missing? Add it. Have we misunderstood something? Fix it. Here, it’s important that it’s correct.
Target audience. Who are you really speaking to? The more specific you are, the sharper the content becomes. "Small businesses" is fine. "Managing directors in craft businesses with 5 to 20 employees" is better.
Visual identity. Check the colors and font. Upload a logo if Native hasn’t found the right version.
Tips for a stronger Brand
Be specific about what you do NOT want. If you never say "quality" or "tailored," write that in. Native will avoid it.
Add internal knowledge. Things not on the website, but important: why you started, what you’re proud of, what annoys you about the industry. It gives the content character.
Update over time. Brand is not a one-time setup. Launching a new product? Add it. Changing positioning? Update the tone. Bringing in a new employee who becomes the public face? Put it in.
Why it’s worth the time
Every minute you invest in Brand, you get back in the form of better content, less editing, and more consistency across channels.
Think of it as training a new marketing employee. If you spend an hour on day one explaining the company properly, you won’t have to correct everything they deliver in the weeks that follow. Same principle here.
Log in, open Brand, give it fifteen minutes. It’s the best investment you can make in Native.
