Let's be honest: social media comes with a lot of myths.
Some are well-intentioned, others are just excuses. Either way, they're keeping local businesses invisible online while their competitors show up every day.
So, let's clear the air.
1. "My customers aren't on social media."
Yes they are. Your next customer is scrolling Instagram tonight while deciding where to book their next haircut, which mechanic to trust, or what café to try this weekend. If you're not there, someone else is.
2. "I need to post every day to make it work."
You don't. Consistency beats frequency. Posting twice a week, every week, does more than posting five times one week and disappearing for a month. The algorithm rewards showing up regularly, not burning out.
3. "I'm not good at writing or being creative."
You don't need to be. Native writes the content for you based on what's already on your website. You just approve or skip. If you can run your business, you can run your social media this way.
4. "Social media is for big brands and influencers."
It used to be. Not anymore. Local businesses with 500 followers regularly get customers from social media because they show up in their community's feed. You don't need to go viral. You need to be visible.
5. "I'll get to it when things slow down."
Things never slow down. And every week you wait is another week your competitors are building the presence you're not. The good news? Starting now takes five minutes with Native.
The bottom line:
Social media isn't just for businesses with marketing teams and content budgets. It's for anyone who wants to stay visible, build trust, and be the first name that comes to mind when someone needs what you offer.
The sooner we ditch these myths, the faster you can get back to running your business while your social media runs itself.
