Shopify now integrates into Native.
So do WooCommerce and Google Merchant Center. If you sell online, Native can now work straight from your shop.
An online shop never sits still. A new jacket comes in on Monday. The wool throw goes on sale on Thursday. The socks sell out over the weekend.
Most shops' marketing can't keep up with that. The posts that go out are about last month's range, or about the one thing that just sold out. Or nobody has the time, and nothing goes out at all.
Not anymore. Type your shop's address into Native, and your products come in with their real names, photos and prices. Native keeps them up to date and makes your posts from what is actually in your shop.
Say hello to your store in Native.
Store connections, in plain words
Shopify and WooCommerce are what a lot of online shops are built on. Shopify gives you the whole shop. WooCommerce turns a WordPress website into one. Google Merchant Center is where shops send their products to show up on Google Shopping, usually as a product feed: one file that lists everything they sell.
Whichever one you use, Native can now read your products from it. There is nothing to install, no login to share and no API key.
What happens once it is connected
Your products come in. Up to 5,000 of them, with names, descriptions, prices, sale prices and stock. Up to eight photos per product land in your Native library, marked as from your shop.
Posts start from the real thing. Product posts are built around your actual products and their photos, with the names and prices your customers see.
Native works through your range. It does not keep repeating the same few products. Want one up front? Pin it, and it goes into the next product posts first.
Sold-out items stay out. Native does not pick a sold-out product for a post on its own.
Your ads can use them too. An ad Native makes can feature one of your products and link straight to its product page.
Your store stays as it is. Native only reads. Nothing is ever written back to Shopify, WooCommerce or Google.
Prices change. Stock runs out.
That is what shops do. So Native reads your store again every day, and new products, prices, sale prices and stock come along. A product you take out of the shop is switched off in Native once it has been missing from two syncs in a row. A shop with more than 5,000 products is the exception: Native reads 5,000 of them and switches nothing off by itself, so delete what you no longer sell in Products & services. Changed something and want it in Native now? Press Sync now.
One thing to know: a post that is already written stays as it is. If a price changes or something sells out before you approve it, give it a look first.
Each store tells Native a little more
Shopify tells Native which products are new and which sell best, and Native notes what your front page features, so it knows what you are pushing. WooCommerce shares your best sellers and your front page too. A Google feed carries no sales numbers, so if your shop runs on Shopify or WooCommerce, connect the store itself.
The first month
Some of you have had this for a few weeks already. Since the first shops connected at the end of September, over 60 e-commerce companies have published over 650 posts with a roster of over 37,000 products.
Where it sits
Native was built to run the whole job. The ideas come from your actual business. The words and the images are made in your voice. The week gets planned and published across your channels.
For an online shop, the actual business is what is on the shelves. Native used to learn it from your website. Now it can read it straight from your store, with the photos and prices you set. Turn on Autopilot, and Native plans those posts, makes them and publishes them, with an email before anything goes out.
How to get started
Store connections are live in Native today. Open Memory, go to Products & services and choose Connect your store. Pick Shopify or WooCommerce and type the address your customers shop on. Or pick Google product feed and paste the link your store, or its Google Shopping plugin, gives Google Merchant Center.
Your products start coming in right away. A big shop can take a while, and you can keep working in the meantime. You need to be the brand's owner or an admin to connect a store, and a brand has one store or feed connected at a time.
New to Native? Sign up with your shop's address, and Native often connects it for you once you subscribe.
There is more on each one on our Shopify, WooCommerce and Google Merchant Center pages.
You did not open a shop to spend your evenings writing posts about it. Now your marketing keeps up with your store.
Open Native and connect your store. Let us know what you think.
We're just getting started.