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Paid ads

Set a budget. Native runs your Instagram ads.

On Instagram your ad is judged on how it looks, sitting inches from the most polished content on the internet. You control total media spend. Native builds and launches the ads, then automatically optimizes budgets, bids, audiences and placements.

  • Text
  • Image

See how Ads Autopilot works

What Native makes for Instagram ads

1

Static creative, ready to run

Native creates a brand-styled static 4:5 image with the headline and primary text your Meta campaign needs.

2

Campaigns set up and launched

Native writes the copy, builds and launches the campaigns, then automatically optimizes budgets, bids, audiences and placements within the total spend you set.

3

A fresh set when one gets tired

Native pushes fresh ads, pauses losers when the evidence warrants it, favors winners and replaces tired creative. Anything worth your attention shows up as a recommendation.

The Instagram ads launch

Introducing: Native Ads

You set the budget. Native writes the ads, launches them on Facebook and Instagram, and puts your money behind the ones that work.

Read the announcement

Specs that matter

Caption limit (characters)
125
Title limit (characters)
40
Aspect ratios
4:5

Platforms change these. Native keeps up so you do not have to.

Getting it right on Instagram ads

Pick a budget you can leave alone

A daily number you are comfortable spending for a few weeks works better than a big one you turn off in three days.

Give it a couple of weeks

Early numbers bounce around before there is enough data to mean anything, so judge it on a run rather than on a single day.

Make the landing page match the ad

Instagram is visual, so the page behind the tap should look like the ad the person just tapped, or they leave.

Questions about Instagram ads

Yes. Connect your own Meta ad account, set the total media spend, and Native takes it from there. Google Ads and other non-Meta paid networks are rolling out, but are not live today.

Add your payment card to your own Meta Ads Manager, connect the account to Native, and set the total media spend. With Autopilot enabled, Native creates, launches and optimizes the ads without daily Ads Manager work. You can still approve new ads or create custom campaigns.

Your card stays in your own Meta Ads Manager and the ad account remains yours. Ads Autopilot is included in your Native subscription; media spend is separate, stays under your control, and can be changed or stopped at any time.

Current status lives in Native's settings, so you can see what is live, what Native has paused and what it is favoring. It is a straight view of what is happening, not a promise about the results you will get.

Native pauses a losing ad when the evidence warrants it, favors stronger ads and puts fresh creative into the system. This optimization is not a guarantee of ROAS, revenue or leads.

Not yet. Native currently generates static 4:5 image ads. Video-ad generation and additional aspect ratios are coming later.

How it works

01

Connect your ad account

Add your card in Ads Manager, then connect the account to Native.

02

Set the total spend

You control the total media spend and can change or stop it whenever you like.

03

Native takes it from there

Native makes and launches the ads, then automatically optimizes budgets, bids, audiences and placements while refreshing creative.

Every other channel

Native runs them all from one place.

Ready to show up on Instagram ads?

Drop in your website and see real posts for your own brand, before your coffee gets cold.

Free to try. No card needed.

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Take control of your marketing.

Stop creating content yourself. Native does the work for you, around the clock.

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