Creative built per placement
Feed images at 1:1 and 4:5, plus stories and reels composed for full screen 9:16 instead of cropped down from a feed picture.
Paid ads
Set a budget. Native runs your Instagram ads.
On Instagram your ad is judged on how it looks, sitting inches from the most polished content on the internet. Native builds the ads and hands them to Meta. Meta decides who sees them and which ones keep spending.
- Text
- Image
- Video
- Coming soon
This channel is not live yet. It is next on the roadmap, and everything below is what it will do.
What Native makes for Instagram ads
Campaigns set up and launched
Native writes the copy, builds the campaigns and launches them. From there Meta decides who sees the ads. Advantage+ finds the audience, and campaign budget optimisation decides which ones keep spending and which stop.
A fresh set when one gets tired
When Meta stops spending on an ad, Native puts new creative in its place, and anything worth your attention shows up as a recommendation.
Specs that matter
- Caption limit (characters)
- 125
- Title limit (characters)
- 40
- Aspect ratios
- 1:1 · 4:5 · 9:16
- Max video length
- 15:00
Platforms change these. Native keeps up so you do not have to.
Getting it right on Instagram ads
Pick a budget you can leave alone
A daily number you are comfortable spending for a few weeks works better than a big one you turn off in three days.
Give it a couple of weeks
Early numbers bounce around before there is enough data to mean anything, so judge it on a run rather than on a single day.
Make the landing page match the ad
Instagram is visual, so the page behind the tap should look like the ad the person just tapped, or they leave.
Questions about Instagram ads
Not yet. Instagram ads is still being finished, and we would rather ship it than promise a date. Everything below describes what the channel does once it is live, not something you can switch on right now.
Three things. Instagram ads run through Meta Ads Manager, so you add your payment card there, connect that account to Native, and decide a budget. After that you never need to open Ads Manager again. Native writes the copy, builds the creative, sets the campaigns up and launches them. Meta decides who sees them and which ones keep spending.
Your card stays in your own Meta Ads Manager, so Native never takes or holds your ad spend. The ad account is yours, the budget is yours to change or stop at any time, and Native works inside it.
Current status lives in Native's settings, so you can see what is live, what Meta has stopped spending on and what is being scaled up. It is a straight view of what is happening, not a promise about the results you will get.
Meta stops giving it budget and moves the spend to the ads that are performing. Native sees what survived and puts fresh creative in its place. That is optimisation toward what works, which is not the same as guaranteeing a result.
A square cropped into a full screen frame looks like a mistake, and the interface covers the top and the bottom. Native composes 9:16 separately so it fills the screen properly.
How it works
01
Connect your ad account
Add your card in Ads Manager, then connect the account to Native.
02
Set a budget
Decide what you want to spend. Change it or stop it whenever you like.
03
Native takes it from there
Native makes the ads and keeps them coming. The platform decides who sees them.
Every other channel
Native runs them all from one place.
Ready to show up on Instagram ads?
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