Your Google Merchant Center feed, so Native knows your products.

On the Products page in Native, choose Connect your store, then Google product feed. Paste the link your store, or its Google Shopping plugin, gives Google Merchant Center, such as yourstore.com/products.xml. No Google login, no API key, nothing to install. The first import starts right away. Native can often connect a Shopify or WooCommerce store for you at signup, but never a feed.

Product names, descriptions, prices and sale prices, up to eight photos per product, stock, the product page link, brand, product type and SKU, plus highlights and product details. Custom labels come in as tags, and variants are grouped into one product. A feed does not say which products sell best. If your store runs on Shopify or WooCommerce, connect the store itself instead: that connection reads your bestsellers too.

Native keeps the products in sync with your feed, and Sync now on the Products page fetches it again whenever you like. Changes arrive with a sync, not in real time. Prices and sale prices update with each sync. A product that leaves the feed is switched off once it has been missing from two syncs in a row.

No. Reading the feed needs no Google sign-in, and Native never signs in to Merchant Center. It reads the same feed file your store makes for Merchant Center, as material for the social posts and ads it creates. It does nothing on the Google side: no Google Shopping or Google Ads campaigns, no changes to your feed and nothing in Merchant Center. Edits you make to a product in Native stay in Native and survive later syncs.

Check that the link opens the feed file itself, not a page on your site, and that anyone can download it without signing in. Native reads RSS, Atom and tab-separated or CSV text, plain or gzipped. Zip files are not accepted. A brand can have one catalog connected at a time, so disconnect a Shopify or WooCommerce store before adding a feed. Native handles up to 5,000 products per catalog. You also need to be the brand's owner or an admin to connect a feed.

You keep the products by default, with your edits and photos. They just stop syncing. If you would rather remove what the feed brought in, tick the box to delete the imported products. Products already used in posts stay either way.

Yes, unless you switch on Autopilot, which publishes without asking each time. Native does not update a draft once it is written, so if a price changes or a product sells out in the meantime, give it a look before you approve it.