Pricing
Priced like a tool. Works like a hire.
Native researches your business, writes your posts, and publishes them after your approval. Pick the plan that matches your ambitions.
- No binding, cancel anytime
- Start in 2 minutes
- 8 channels included
Pro
A whole month of content, ready for your approval.
per month, billed monthly
excl. VAT
Max
Higher AI allowance and priority support for teams running multiple brands.
per month, billed monthly
excl. VAT
Pro or Max?
Both plans do the same job. Max raises the ceiling.
| Pro | Max | |
|---|---|---|
| Monthly price | $79 | $249 |
| Brands included | 1 | 3 |
| Extra brands | +$39 / brand | +$39 / brand |
| AI allowance | Standard | 5× Pro |
| Posts ready for approval | 50+ a month | 250+ a month, with headroom for more |
| Channels |
| |
| Auto-publishing after approval | ||
| Analytics | ||
| Priority support | ||
| Early access to new features | ||
| Best for | One brand that wants to show up every week | Teams running several brands |
Not sure? Start with Pro. You can move to Max whenever you add brands or need more AI.
What the same work costs elsewhere
A month of content has a price, whoever makes it.
Native vs
Every tool below does one slice of the work. Native does the whole thing.
| Native | Buffer | Hootsuite | Later | |
|---|---|---|---|---|
| Starting price | $79 / month, flat | $6 / channel / month | From $99 / user / month, billed annually | From $25 / month |
| Who creates the content | Native, from your website | You do | You do, with an AI writing aid | You do, with limited AI caption credits |
| Posts included every month | 50+ ready for approval | None | None | None |
| Learns your brand automatically | Yes, from your URL | No | No | No |
| Channels in the base price |
| Priced per channel | 10 accounts | 1 social set |
| Your job | Approve | Write, design, schedule | Write, design, schedule | Write, design, schedule |
Competitor prices are USD list prices from their public pricing pages as of July 2026 and can change. Buffer Essentials is priced per connected channel. Hootsuite Standard is per user and billed annually. Later Starter includes one social set and 5 AI credits per month.
Starting price
- Native
- $79 / month, flat
- Buffer
- $6 / channel / month
- Hootsuite
- From $99 / user / month, billed annually
- Later
- From $25 / month
Who creates the content
- Native
- Native, from your website
- Buffer
- You do
- Hootsuite
- You do, with an AI writing aid
- Later
- You do, with limited AI caption credits
Posts included every month
- Native
- 50+ ready for approval
- Buffer
- None
- Hootsuite
- None
- Later
- None
Learns your brand automatically
- Native
- Yes, from your URL
- Buffer
- No
- Hootsuite
- No
- Later
- No
Channels in the base price
- Native
- X
- TikTok
- Bluesky
- Buffer
- Priced per channel
- Hootsuite
- 10 accounts
- Later
- 1 social set
Your job
- Native
- Approve
- Buffer
- Write, design, schedule
- Hootsuite
- Write, design, schedule
- Later
- Write, design, schedule
Competitor prices are USD list prices from their public pricing pages as of July 2026 and can change. Buffer Essentials is priced per connected channel. Hootsuite Standard is per user and billed annually. Later Starter includes one social set and 5 AI credits per month.
Want the deep dives? Native vs scheduler tools · Native vs a social media agency · Native vs hiring a social media manager
Pricing questions
The short answers before you pick a plan.
Yes. There is no binding. Monthly plans roll month to month, and you can cancel whenever you want. Yearly billing saves 20%.
Both create, schedule, and publish your content. Max includes 3 brands instead of 1, five times the AI allowance, priority support, and early access to new features.
A brand is a single company with its own social channels, for example Coca-Cola Norway with its own TikTok and Instagram. Coca-Cola Sweden with separate channels in the same workspace is a second brand. Extra brands are $39 per month on both plans.
AI usage is measured in daily and monthly sessions across your whole workspace, every time Native generates content or you interact with it. The allowance is the same no matter how many brands you add. Max has five times the allowance of Pro.
Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, Reddit, and Bluesky. Every channel can be connected to every brand, on both plans.
Prices are shown excluding VAT. VAT is added at checkout where it applies.