Free planning tool
Calculate what your current social media workflow costs in people-hours, software and outside support. Then model a second workflow with Native using assumptions you control.
Formula and Native plan facts checked 10 August 2026
A useful social media cost estimate includes planning, writing, design, approval, scheduling, community work and reporting, plus software and outside support. Paid media should stay separate because ad spend buys distribution rather than operating the content workflow.
The starting values are an illustrative example, not an industry benchmark. Replace every value with your own workflow.
| Activity | Current workflow (hours/week) | With Native (hours/week) |
|---|---|---|
| Planning and research | ||
| Writing and editing captions | ||
| Images, design and asset preparation | ||
| Review and approval | ||
| Scheduling and publishing | ||
| Comments and community work | ||
| Analysis and reporting |
Current workflow
$2,917
With Native
$2,896
Difference based on your inputs
$21
lower operating cost in the Native scenario
Monthly labor = total weekly hours × 52 ÷ 12 × loaded hourly cost. Monthly operating cost = labor + software + outside support. Paid media is then added as a separate line. Annual values are monthly values × 12.
This is an editable planning estimate, not a quote, ROI forecast or guaranteed saving. It does not value content quality, revenue, opportunity cost, taxes, exchange rates or migration work.
The presets use the confirmed monthly USD prices. Pro is $79 for one brand and 50 high-quality posts. Max is $249 for three brands, 50 × 3 high-quality posts and an AI allowance 5× Pro. Agency is $499 for 10 workspaces, 10 brands, 50 × 10 high-quality posts and an AI allowance 10× Pro. Extra brands are $39 each per month on Pro and Max, and $29 each per month on Agency. Enterprise is quoted by sales; choose Custom and enter the quoted amount. Meta Ads Autopilot is included; media spend is separate.
See all plansThe calculator adds weekly hours across seven activities, multiplies by 52 and divides by 12, then multiplies monthly hours by the loaded hourly cost.
Media spend buys ad distribution. It is not a software fee or a content-production cost, so the calculator shows it separately in both scenarios.
No universal assumption is made. Native can automate recurring creation, publishing, analysis and Meta ad operation, but customers may retain approvals, community work, source-material production or custom campaigns. You choose the remaining hours.
No. They are an illustrative example so the calculator is usable immediately. Replace them with your own observed hours before making a decision.
You can start with your website, then add brand context and assets to see how Native would turn the full picture into recurring organic content and Meta advertising.