Ads that look like your posts

Ads now use the same colours, typefaces and style pictures as your posts. "Like your feed" and "How much design" still cover posts only.

What's new

  • With only your own pictures on "Your look", each ad builds on one of them, unless you pick a product. With only "AI design", none do. Native makes no plain photo ads, but a picture you bring with your own words runs as it is

  • An ad from the prompt box or "Make our ad from this" costs 10 tokens, down from 30

  • "Publish changes" now keeps an ad's paused or live state, and only brand admins can use it. An approved ad you edited can go out again, but a rejected one stays refused

  • Personas under "Targeting" guide what an ad says and shows, not who Meta shows it to