Choose where the ad budget lives

Two ways to spend

Meta lets you hold the budget at the campaign or at the ad set. The difference decides who gets your money, and it is usually explained in initials.

What's new

• A budget step in the campaign wizard that draws where the money actually goes

• Set the budget on the campaign, or on each ad set

• Change your mind any time before the campaign reaches Meta

• The receipt at the end says which model you chose