Let the platform pick

Meta will test copy for you if you give it something to test. Until now an ad carried exactly one of each line.

What's new

  • Headline, primary text and description each take a list of variations

  • Generated concepts arrive with their variations already filled in

  • Every version is sent to Meta as a real text option

  • Extra versions sit behind one collapsed band so the editor stays readable

  • The review page and the ad pack PDF both show every version