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Native is the analytics tool that acts on what it finds
Analytics tools produce a report. Native reads the same numbers and changes what it writes next, without waiting for anyone to open a dashboard.
Native does the analytics. Reach, engagement and what performed, per channel and per post. What changes is what happens next. A report is only worth the change it causes, and the step where someone reads the dashboard and rewrites the plan is the step that quietly never happens.
This is the loop most stacks are missing. The tool that measures is not the tool that posts, so the finding has to survive a human carrying it across. Native measures and writes in the same place, so last month’s result is already in next week’s posts.
What Native does
- Reports reach, engagement and what performed
- Feeds that straight back into what it writes next
- Keeps the whole history of what you posted
- Publishes to all 12 channels and measures each one
- Comes with Pro rather than as a separate seat
What an analytics tool does
- Reports what already happened, often very well
- Leaves acting on it to whoever opens the dashboard
- Charges per seat, on top of whatever publishes your posts
Great fit for Native if
- Your reports get read but rarely change anything
- You want what worked to shape the next post automatically
- You don’t have someone whose job is the dashboard
- You’d rather see the change than the chart
An analytics tool may be enough if
- You need competitor benchmarking across a whole market
- You have an analyst who acts on the numbers already
Frequently asked questions
Reach, engagement and what performed, per channel and per post, with the full history of everything you have published.
Yes. What worked feeds into what Native writes next. On full autopilot that happens without you; on approval you see it in what gets suggested.
No. It comes with Pro, alongside the content, the scheduling and the autopilot.
The tools in this category
The analytics tools Native is compared against on the pricing page.
- Sprout Social
- Rival IQ
- Keyhole