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Native vs Hootsuite: suite or autopilot?
Hootsuite gives your team a dashboard to run social from. Native does the running: it writes, schedules and publishes to all 12 channels for one flat price.
Hootsuite is the veteran of social media management: one dashboard for scheduling, a shared inbox, listening and approvals across the big networks. It is built for teams whose job is social and priced that way, at $99 per user per month billed annually (August 2026). It also assumes the posts arrive from somewhere: someone still writes every word it schedules.
Native starts where that assumption breaks. It researches your business, writes the posts itself, and publishes them to all 12 channels for $79 a month flat, with approval when you want a say and full autopilot when you do not. Hootsuite manages the work. Native does it.
What Native does
- Writes the posts from your website
- Publishes to all 12 channels for one flat price
- Choose approval or full autopilot
- Analytics that shape the next posts
- $79 / month, however many channels you use
What Hootsuite does
- One dashboard, inbox and listening for a team
- Schedules the posts your team writes
- Covers 11 of Native’s 12 destinations
- $99 per user per month, billed annually
Great fit for Native if
- Nobody at your company has social as their whole job
- You want the content made, not just managed
- Per-seat pricing does not fit a small team
- You’d rather approve than operate a dashboard
Hootsuite may fit better if
- A social team runs a shared inbox at scale
- You need listening and team workflows across many seats
Frequently asked questions
For creating, scheduling and publishing, yes. Hootsuite’s shared inbox and listening are team-operations features; if those are why you pay for it, that is a different job than the one Native does.
Native Pro is $79 a month flat for all 12 channels. Hootsuite’s standard plan is $99 per user per month billed annually at the checked date (August 2026), so the gap grows with every seat you add.
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