Threads is live in Native.
You can now schedule and publish to Threads straight from Native. Write it once, pick a time, and it goes out with the rest of your week.
The conversation app
Threads is Meta's home for text-first conversation, and it passed 500 million monthly users this summer. It is where brands get to sound like people instead of billboards. A thought, a question, a quick take, posted in the time it takes to type it.
It is also connected to Instagram at the root. Your Instagram followers can find you on Threads the moment you show up there, so you are not starting from zero. You are starting from every follower you already earned.
The lowest-effort channel you are probably not using
A Threads post is mostly words. No filming, no editing, no thumbnail. That should make it the easiest channel a small business has.
In practice it is the one that quietly dies first, because a channel that runs on quick thoughts still needs the thoughts to show up several times a week. Consistency is the cost, not production.
Plan your week, hit approve
That is the part Native takes over. Threads posts sit in the same planner as the rest of your content. Same week, same calendar, same approve button.
Native drafts them from your brand knowledge, the same understanding of your business it already uses everywhere else, and writes them the way Threads is actually read: short, direct, human. You look them over, approve, and they go out at the times you picked.
One more place your week already covers
Threads joins the platforms Native publishes to, and it lands where the rest already live. Ideas, production, planning, publishing, and the numbers afterwards. One place for the whole job, not another tab to keep open.
How to get started
Threads is live in Native today. Log in, connect Threads, and put your first post in the week.
We're just getting started.