Fewer questions you cannot answer yet

A first-time advertiser should not have to guess at settings they have never used. Setup now asks for the number that matters and fills in what it can.

What's new

• The budget step asks what your ads should spend per day and puts it on a real campaign. No campaign yet? Setup creates your first

• On a first run the goal is pre-picked: "Sales" if your Meta ad account has a pixel, otherwise "Traffic", with a note that "Sales" needs a Meta pixel

• The location step opens with your country already selected, based on your browser's time zone. You can remove it

• Setup is two steps shorter. Describing your ideal customer is no longer a step, but you can still do it in "Ad settings"