Campaigns, ad sets, and goals

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August 1, 2026Week 202 minutes

Campaigns, ad sets, and goals

Build the campaign structure you want from inside Native, choose what each campaign optimises for, and create a Meta pixel without leaving the app.

Structure your ads properly

Meta’s hierarchy used to be something Native picked on your behalf. Now it is yours to decide.

What's new

Create campaigns and ad sets, and choose which ones a deploy lands in
Pick the goal per campaign, and the conversion event per ad set
Optimise for sales and website leads, not only traffic
Create a Meta pixel from inside Native, with the install steps written out
The conversion-event picker is driven by what your pixel has actually seen
Set an account-wide daily spend cap in Configure