Be the answer when someone asks.

Not yet, and in practice nobody can. Advertising inside ChatGPT is only just opening up, and we would rather ship our support for it than promise a date. Everything on this page describes what Native will do once the channel is live.

Honestly, that is still taking shape. OpenAI is early with advertising and the formats will move. Native tracks the changes and keeps your creative fitting whatever applies at the time, so we will not print specs here that could be wrong next month.

Because that is where the questions go. When someone asks about your field, being present in that answer is worth more than a banner somewhere else. It is the closest thing to being recommended at the exact moment of the question.

OpenAI decides. Native writes the copy, builds the creative, sets up the campaigns and launches them. Which conversations they appear in, and which ads keep spending, scale up or stop, is ChatGPT's call. Native does none of that by hand.

The same as on our other ad channels. When ChatGPT ads open up, you connect your own ad account, decide a budget, and Native takes it from there. You can change the budget or stop it whenever you want, and the status of what is running sits in Native's settings.