When Meta won't accept ads for your Page

Step by step

1. 1

   Step 1: The notice

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   Native says Meta won't accept ads for your Page, at the top of Create and Suggestions. Ads that are already running keep going. Press Show me how to fix it for the steps, in order.

   

   Tip: If it says Meta is blocking new ads on this ad account, the block is on the ad account: its steps start in Account Quality, with the profile that owns the ad account. If it says Meta is refusing your ads, Native couldn't tell which, and the steps are the same as here.

2. 2

   Step 2: A test ad first

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   In Meta Ads Manager, create a test ad on the same ad account, with your Page as its identity. Switch the ad off, so nothing runs or spends, and press Publish. Meta either takes it, or refuses it at the Page.

   

3. 3

   Step 3: If Meta refuses it too

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   Then Meta has restricted your Page or your profile. Open Account Quality, and do what Meta asks for there, then come back.

   

4. 4

   Step 4: If the test ad went through

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   Put the Page and the ad account in the same business portfolio, in Meta's Business Settings under Accounts, and check the Instagram account linked to the Page.

   

5. 5

   Step 5: Reconnect, then publish

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   Reconnect Meta in Native, and publish again. Use a private window, and log in as the Page's admin: a browser that is signed in to another Facebook profile reconnects as that profile.

   

   Tip: Open ad account settings, on this step, takes you to the page in Native where Meta is connected.