Pause your ads or change the budget

Step by step

1. 1

   Step 1: Open your campaign

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   In Create, open Campaigns, and press the three dots on your campaign. If Create shows several brands, pick yours first.

   

2. 2

   Step 2: Change the budget

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   Press Edit budget, type what the campaign should spend a day, and press Save. It is an average: Meta spends more on some days and less on others, and never more than seven times that in a week.

   If the campaign gives each ad set its own budget, Edit budget says so: change each ad set instead.

   

   Tip: A change of more than 30 percent makes Meta start learning again, so delivery is less steady and usually costs more until it settles. Native warns you before you save.

3. 3

   Step 3: Pause your ads

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   Press Pause ads, then Save. Nothing in the campaign spends while it is off, and your ads and settings are kept.

   

4. 4

   Step 4: Go live again

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   When you're ready, press Go live in the same menu, then Save.

   

   Tip: Go live turns the campaign back on. An ad set or ad you switched off on its own stays off: turn it on from the ad's status card.