Set up your Meta pixel

Step by step

1. 1

   Step 1: Pick a goal that needs one

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   In Create, press Campaign. Pick Sales or Website leads. Both need a Meta pixel on your website, so Native asks for one next.

   

   Tip: Traffic, Engagement and Awareness don't need a pixel.

2. 2

   Step 2: Create your pixel

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   No pixel yet? Press Create your pixel. Your brand's name is already filled in, so press Create pixel, and Native creates it on your Meta ad account.

   Already have one? Pixels on your connected ad account are in the list, with how each is doing when Meta shares it.

   

   Tip: Make just one. You only ever need one pixel for your website, and Meta can't delete pixels.

3. 3

   Step 3: Put it on your website

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   Copy your pixel ID, and paste it where your website asks for a Meta pixel. Shopify, WooCommerce, Wix and Squarespace all have a field for it. In Google Tag Manager, add it as a Meta Pixel tag.

   No such field? Press My website has no Meta pixel field for the code to paste into every page.

   

   Tip: It can wait. The pixel doesn't need to work until your ads run.

4. 4

   Step 4: Pick what counts as a result

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   Pick the action that matters most to you, like a purchase, a lead or a booked appointment. Meta looks for more people who do it. Once your website reports them, and Meta shares the numbers, each action shows how many times it happened last week.