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Memory

Tell Native what to post about

Elin Kristina AnderssonFounding GTM0:43Recorded October 30, 2026

Topics tell Native what your posts should be about. Add the subjects you want more of, and the ones Native should leave alone.

In this video

Step by step

  1. Step 1: Open Topics

    Open Memory from the menu and press Memory. Then open Content, and press Topics. The page is called What to post about, with two columns: Post about, and Stay away from.

    Memory's Topics page in Native: What to post about, with the columns Post about and Stay away from, each with Add rule and examples
  2. Step 2: Post about

    Under Post about, press Add rule. Write a subject Native should come back to, like a question your customers often ask, and press Save rule. The rule shows at the top of its column.

    The Add rule dialog with Post about chosen and the rule Explain how we choose colours for a room, then Save rule

    Tip: Leave Strict enforcement off for subjects you want now and then. Turned on, every new post is steered to that subject.

  3. Step 3: Stay away from

    Under Stay away from, press Add rule and write what Native should leave alone, like prices or politics. While a column is empty, its examples open the dialog with the rule written. Turn on Strict enforcement when it's a must, not a preference, then press Save rule.

    The Add rule dialog with Stay away from chosen, the rule Avoid posts about discounts and Strict enforcement turned on
  4. Step 4: Pause, edit or delete

    Point at a rule to see Pause rule, Edit rule and Delete rule. A paused rule stays in the list, marked Paused, and Native leaves it out until you press Resume rule. Delete asks you first.

    A rule under Post about with its Pause rule, Edit rule and Delete rule buttons, beside a Strict rule under Stay away from

    Tip: On a phone or a small screen, these buttons are always there.

  5. Step 5: Topics or Writing

    Topics are about subjects: what a post is about. How your posts are worded, and the words to use or avoid, go in Writing, under Voice & language.

    Memory's tabs with Writing beside Content, above the paused rule and the Strict rule

Tips from Elin

  • Rules shape what Native makes from now on. Posts that are already scheduled or published stay as they are.

Try it in Native

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